Mobile Advertising
• In general the brain takes 3-4 visuals to make an impression,
thus after a week the repetition is of less value. Unlike static
billboards, we can move every week reaching approximately 3 times
more customers in a campaign.
• The average round trip commute in North America is 54 minutes
and time spent viewing mobile outdoor advertising increases every
day.
Mobile advertising generates double the attention of a static
billboard.**
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• Mobile advertising has an unlimited impact, especially due to
protective sign codes, limiting additional static outdoor
advertising.
• 27%* of the heaviest commuters do not read a newspaper and 74%
of super commuters don't watch TV news either.
• Outdoor and point of sale is expected to grow 20%
year-to-year.*
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• Given their elevation, static billboards often get tuned out,
as one gets accustomed to their location. Our billboards are at eye
level, in your face and naturally catch one's attention.
• As is the case with broad static billboard campaigns, you
don't have to pay for hard to see locations in alleyways, behind
trees, screened by series of poles and lines, or otherwise
obscured.
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| MEDIA COMPARISON... MORE FOR YOUR MONEY WITH MOBILE |
*Source: Perception Research Services, Arbitron
Outdoor Study, RYP & Becker Group
**Source: Neilson Media Research measures
advertising expenditure based on published rate cards, outdoor
Graph Source: SQAD (Winter 2005), Media Dynamics, INC
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