PRODUCT LAUNCHES / PROMOTIONAL SAMPLING /COUPON
DISTRIBUTION
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• ThinkTANK's Mobile Advan not only gives advertisers
traditional reach, but can geo code areas, and time target that
hard to reach active demographic using our street team.
• The street team targets dining districts during lunch
and dinner rushes, and participates in a variety of city functions,
festivals, and sporting events such as the Oilers and the E skimo
games. The street team can be hired to create events and give
clients an aggressive way to create brand awareness and top of mind
campaigns through product sampling and promotional give away at
events.
• We can augment any campaign with further product
sampling packages, which are more effective and less costly than
direct mail using our Street Team marketing.
STREET TEAM MARKETING - THE FACT
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• Street Team marketing consists of a group of pre-screened,
trained individuals who converge on targeted areas to promote an
event or product via sampling, literature distribution,
experiential marketing or a performance.
• Highly trained street team members are also referred to as
brand ambassadors. Street team promotion is a grass roots marketing
tactic. Street teams can be on foot around our
Mobile Showroom, etc. and are often outfitted in branded
apparel.
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STREET TEAM MARKETING - THE ADVANTAGES
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• Provide on-the-street one-to-one bridge to consumers for more
personal, (e.g., memorable) brand interaction.
• Street team promotion is affordable, highly effective and
visible.
• Potential for opportunistic reach (through press
mentions).
• Street team promotion can advance word-of-mouth marketing.
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TARGET AN EVENT/CREATE YOUR OWN EVENT
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• From Oilers games, to exclusive concerts, to scheduled events
at your location, ThinkTANK can get you in front of that hard to
reach demographic.
• ThinkTANK's Mobile advan can be the backdrop,
catalyst for a campaign or augment a more comprehensive advertising
campaign.
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