METHODOLOGY
ThinkTANK has a distribution methodology that circulates the
mobile advans through a list of leased locations. All locations
have been carefully selected to garner great visual exposure while
ensuring the largest traffic counts in a given area.
A common misconception is that parking Mobile Ad vans
geographically close to your place of business will garner the
largest return on investment. When in fact, using ThinkTANK's
methodology of distributing vehicles on a weekly rotation***, may
have the largest impact of overall exposure in the Edmonton area;
which will ultimately result in the largest return on Investment
for our
clients.
That being said, ThinkTANK keeps clients geographical areas and
their specific type of business in context to the overall
distribution. For example: if all of your stores were located in
West Edmonton Mall, ThinkTANK would distribute heavier in the West
End Section, choosing selected locations to get the highest traffic
exposure, but exposing the advertisements to "new" sets of
impressions in the general area.
*Please refer to our distribution slide for comprehensive
information.
**Ask for details relating to current locations, a list of
locations and a calendar of events
can be provided at any time.
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