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Mobile Advertising Stats

"Studies conducted by the Transportation Advertising Council of America show that mobile billboards have an impressive 97% recall, virtually unheard of with most advertising mediums."

Outdoor Advertising Magazine

"96% of those surveyed indicate that mobile billboard advertising is more effective than traditional outdoor advertising...98% believe that the advertising creates a positive advertising impression."

Outdoor Advertising Magazine

"Moving billboards are viewed by 95% of those that drive by and read by 85% of them - almost 2 times more than static billboards."

Outdoor Advertising
Association of America

"Mobile billboard displays boost name recognition 15 times greater than any other form of advertising."

Product Acceptance and Research Inc.

Average Cost To Reach 1000 Viewers

Why Mobile Outdoor Advertising?

Mobile Advertising generates double the attention of a static billboard!*
Mobile advertising has an unlimited impact, especially due to protective sign codes, limiting additional static outdoor advertising.
27% of the heaviest commuters do not read a newspaper and 74% of super commuters don't watch TV news either.
The average round trip commute in America is 54 minutes and time spent viewing Mobile Outdoor advertising increases every day.
Outdoor and point of sale is expected to grow 20% year to year.**
In general the brain takes 3-4 visuals to make an impression thus after a week the repetition is of less value. Unlike static billboards, we can move every week reaching approximately 300% more customers.
Given their elevation, static billboards often get tuned out as we get accustomed to their location. Our billboards are at eye level, in your face, unusually shaped and naturally catch one's attention.
As is the case with broad static billboard campaigns, you don't have to pay for hard see locations in an alley, behind trees, screened by a series of poles and lines, or otherwise obscured.
As with third party cube van advertising or bus advertising, our billboards aren't situated in poor visibility locations at a jobsite all day or parked in a yard at night, nor are they covered in dirt from the road which defaces an ad. We advertise 24/7 on a clean, vibrant, high resolution vinyl.
Scrolling mobile billboards are much smaller in size, are only visible for 6 seconds at a time, are generally only on the streets 6-12 hrs per day and are often very difficult to see when you're moving, the ad vehicle is moving, and the smaller ad is moving. Our 12'x12' billboards are large, clear, effective and advertising 24/7 for you.
Dollar for dollar, mobile nonscrolling billboards are the MOST effective advertising medium for most advertisers.

*source: Neilson Media Research measures advertising expenditure based on published rate cards. outdoor AdEx is based on actual spending by five media operators.
**source: Perception Research Services, Arbitron outdoor Study, RYP & Becker Group.